Black Diamond was born and raised in Fresno California where he became a product of the streets. His music is a direct reflection of his harsh environment, yet contains a deep message through clever wording, metaphors and story telling, and his lyrics are anything but sugar-coated. He proclaims life's struggles to be his only inspiration and simply states "struggles breed qualities". Black diamond strays from the norm, definitely bringing that authentic and true feel back to hip-hop -  ruff and raw.